Gangnam, which means ‘south of the river', is one of the most exclusive and modern neighbourhoods in the South Korean capital. Popularised by the worldwide hit single by Psy ‘Gangnam Style', this laid-back district of Seoul is dynamic and touristic, and the perfect place to go on a shopping expedition. In a trendy and artistic atmosphere, Gangnam specialises in luxury and independent designer goods, and an impressive variety of sightseeing activities. There are high-end hotels, a casino, an aquarium, the Seoul Arts Center, and even a kimchi museum. Take a ride along the Sinsa-dong Garosu-gil Road, where cafés and designer shops coexist in an original and captivating atmosphere. For a more exclusive atmosphere, steer yourself to Apgujeong, which hosts major luxury brands, such as Chanel, Louis Vuitton, and Gucci. End your tour at the Seorae village, which is filled with bakeries, cafés, and many Western restaurants.