It is almost impossible to speak of Bordeaux, or to walk around it, without mentioning this street, highly popular with the Bordelais who came to do their shopping with their families on the weekends or with friends during the week. It is easy to find, thanks to its central location stretching from the Cours de l'Intendance – a staple of the Golden Triangle – to the most popular student areas of the Place de la Victoire. With more than 230 stores, St. Catherine sees a lot of busy days and is often inundated by a spectacular sea of people and record visits around the holiday season and during the bi-annual street markets in February and July. Both local and itinerant merchants set up their stalls to attract the curious in search of bargains with each new iteration.
The “Promenade Sainte-Catherine”, a new centre with the appearance of a modern village inaugurated in October 2015, is harmoniously integrated into the heart of Old Bordeaux, with a subdued atmosphere despite the tumult outside. It includes more than a hundred homes and a shopping centre with about 30 stores spread over 18,000 sqm.