Gucci Garden: voyage to the heart of luxury and art

fashion - museum
Gucci Garden: voyage to the heart of luxury and art

A symbol of the glamorous 1960s, the Florentine brand, famous worldwide, understatedly displays its creations, along with books and contemporary art.

In an exquisite Renaissance palace, the famous Gucci brand exhibits the unostentatious travel articles and iconic bags created by its founder, the Florentine Guccio Gucci. Son of a leather-goods craftsman, Guccio left for Paris and London, where he worked as a lift operator in palace hotels. The luxury luggage of the clients captured his imagination. Back in Florence, he created his first pieces on the theme of horse riding. Then, just after the war, his Bamboo bag became a cult item…

At his death in 1953, his four sons took over the company and launched the famous green-red-green Gucci crest and the double G logo. Famous for its style, the brand, led today by Alessandro Michele and belonging to the Kering group, opened its museum, café, and bookstore. On the ground floor, you can peruse rare art and fashion books, while the top floor is devoted to the works of some of the most important contemporary artists of our day.

Gucci Garden
Piazza della Signoria 10
50122 Firenze

+39 055 7592 7010