The most beautiful bay on the Atlantic coast
Agadir, which was Carthaginian, Portuguese, Saadian then French, has become the largest and most welcoming seaside resort in Morocco. A modern city with great charm, both vibrant and residential.
Welcome to north-west Africa, south of a country formerly known as "Berberia". Agadir awaits you - in the deepest part of a wide bay, between Cape Juby to the south and Cape Ghir - and offers its harbour to your dazzled eyes.
Anchor in waters rich with fish, protected by the warm stream from the Canaries. Visit this prosperous white city, a major fishing port, exporter of tasty citrus fruit, vegetables and flowers from the hinterland, grown in the fertile valley of Souss, transformed into the garden of Hesperides: its golden apples replaced by oranges.
Tourism is booming in this hideaway where temperatures are mild (between 18°C-64°F and 27°C-80°F) and it rains less than in the Sahara. Agadir is one of the most important seaside resorts in Morocco with 10 kilometres of fine sandy beaches and numerous water activities on the Atlantic coast: surfing (Taghazout), kite-surfing, windsurfing, jet-skiing, fishing, boat rides…
Agadir has its promenades, long perspectives, new marina, luxury stores, many gourmet addresses along the waterfront serving grilled squid, oysters au gratin, lobsters, soles or wild grouper... These magnificent ocean offerings are "spiced" by the biggest urban souk in Africa, the El Had souk with its 6,000 stalls.
Agadir is quite a beautiful and inspiring lesson on life and architecture: wiped out by an earthquake in 1960, the city was completely rebuilt by French architects, including famous Jean-François Zevaco. His famous patio houses earned him the prestigious Aga Khan Award for Architecture.
Dominated by its 16th century casbah, the new palaces and riads of Agadir, all dedicated to tourism, rely on the elegance of their Moroccan or neo-colonial architecture. Thanks to the modern and comfortable facilities (sea water therapy, spas, steam baths, swimming pools, golf courses), they deliver the softest invitation to this tranquil setting.