This new Ace Hotel opened in 2013 in Shoreditch, the first address of Ace Group hotel chain outside the US. In keeping with the area of East London, this five-star hotel is extremely trendy, but also relaxed, and attracts a young, creative, and connected clientele.
A breath of fresh air for hotels in London, the 265 rooms and suites offer modern decor with a minimalist style. Personnel are laidback, but provide excellent service. Loud music is played in the lobby, and parties take place on weekends with DJs, but don't worry about the soundproofing: everything has been studied in detail. As an amusing touch, you can listen to a story before you go to sleep through a system of bedtime stories available in each room; you may also find vinyl records and turntables next to your bed.
A 24-hour sauna is a bonus, and bicycles are also available to residents.
100 Shoreditch High Street
London E1 6JQ
+44 (0)20 7613 9800
Rooms: from 132 GBP